{"id":3212,"date":"2021-02-08T07:55:12","date_gmt":"2021-02-08T06:55:12","guid":{"rendered":"http:\/\/twissen.com\/?p=3212\/"},"modified":"2022-01-21T11:20:50","modified_gmt":"2022-01-21T10:20:50","slug":"hybrid-meetings-group-business","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/tech-en\/hybrid-meetings-group-business\/","title":{"rendered":"Hybrid Meetings Impact on Group Business"},"content":{"rendered":"<p>Who could have predicted a year ago that Zoom would be a major disruptive influence in the Meetings Industry? Years of speculation about the threat to hotels from videoconferencing was much ado about nothing until the Pandemic. Now, conventional wisdom suggests that <strong>Hybrid Groups, which combine teleconferencing with person-to-person meetings, will be prevalent for the foreseeable future and a permanent part of the new normal<\/strong>.<\/p>\n<p><strong>NEW PARADIGM, NEW CHALLENGES<\/strong><\/p>\n<p>The same forces (perceived cost savings, enhanced convenience, health concerns) that have exalted the benefits of working from home also wreak havoc on in-person event attendance. Consider these additional challenges for the meetings industry:<\/p>\n<ul>\n<li>The <strong>new criteria for business and event related travel now includes health related risks<\/strong>, complicating the decision to approve conference attendance.<\/li>\n<li>The uncertainty of blocking function space without being able to confidently predict virtual attendance vs. live attendance will require a new approach from both hotels and meetings professionals.<\/li>\n<li>The <strong>extra space now necessary to accommodate social distancing in both meeting and dining venues<\/strong> will dilute food and beverage revenues for hotels as a result of less guests in the restaurants, reduced banquet covers and the elimination of receptions, creating mounting pressure for hotels to recover lost profitability through innovation and price increases.<\/li>\n<\/ul>\n<p>On the other hand, <strong>thousands of new attendees are being introduced to the world of conference participation online<\/strong> that will both enthuse and prepare them to attend those same events in person in the future. And it is possible that hybrid meetings may serve as a temporary transitional solution and will not create a negative financial impact after the crisis subsides. In the short term, however, potential group revenue derived from rooms, F&amp;B and ancillary spending will be suppressed until the Pandemic is behind us.<\/p>\n<p>Ironically, <strong>the ability to provide the tech services required for a hybrid event presents a new opportunity for hotels to differentiate themselves from the competition<\/strong>. The scope and complexity of hybrid meetings production is vast and pricing strategies will be determined on a case-by-case basis.<\/p>\n<p>Read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4102829.html\" target=\"_blank\" rel=\"noopener noreferrer\">original article<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining teleconferencing with person-to-person meetings will be a prevalent trend for the future. Providing the tech services required for a hybrid event is an opportunity for hotels to differentiate themselves from the competition<\/p>\n","protected":false},"author":7,"featured_media":7152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hybrid Meetings Impact on Group Business | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/hybrid-meetings-group-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid Meetings Impact on Group Business | Twissen\" \/>\n<meta property=\"og:description\" content=\"Combining teleconferencing with person-to-person meetings will be a prevalent trend for the future. 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