{"id":3191,"date":"2021-02-04T08:07:04","date_gmt":"2021-02-04T07:07:04","guid":{"rendered":"http:\/\/twissen.com\/?p=3191\/"},"modified":"2022-01-21T11:23:36","modified_gmt":"2022-01-21T10:23:36","slug":"workspitality-reinventing-offer-accelerate-recovery","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/workspitality-reinventing-offer-accelerate-recovery\/","title":{"rendered":"Workspitality: reinventing the offer to accelerate the recovery"},"content":{"rendered":"<p>During the 2020s <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/smart-working-travellers-how-hotellerie-reacts-post-covid-trend\/\" target=\"_blank\" rel=\"noopener noreferrer\">we have seen the emergence of workation<\/a>, a concept that describes the trend of working remotely in a holiday location. With the start of the new year and the <a href=\"https:\/\/tg24.sky.it\/lifestyle\/2020\/12\/30\/viaggi-2021\" target=\"_blank\" rel=\"noopener noreferrer\">inevitable rise<\/a> of smart working, this trend is not only on the rise <a href=\"https:\/\/globalnews.booking.com\/smarter-kinder-safer-bookingcom-reveals-nine-predictions-for-the-future-of-travel\/\" target=\"_blank\" rel=\"noopener noreferrer\">due to the need to combine work and leisure<\/a>, but it is proving to be a unique <strong><a href=\"https:\/\/www.4hoteliers.com\/features\/article\/14112?awsb_c=rss&amp;awsb_k=xfeed\" target=\"_blank\" rel=\"noopener noreferrer\">opportunity for the recovery of the hospitality industry<\/a><\/strong>.<\/p>\n<p>In the general uncertainty that the entire industry is facing, workspitality is an opportunity for the hospitality sector to accelerate its recovery <strong>by attracting valuable travellers looking for a longer stay<\/strong> and ready to spend more to receive a customised offer.<\/p>\n<p>In a scenario where workation could become the new normal, the hotel industry must respond to the expectations of the new market segment by presenting <strong>increasingly flexible and innovative solutions<\/strong>. This means that, while <a href=\"https:\/\/www.hospitalitynet.org\/news\/4100694.html?utm_content=140672362&amp;utm_medium=social&amp;utm_source=twitter&amp;hss_channel=tw-87176973%22%20\\\" target=\"_blank\" rel=\"noopener noreferrer\">for co-working initiatives<\/a> a comfortable workspace and a high-speed Internet connection are essential conditions for service delivery, for longer stays these factors are no longer sufficient.<\/p>\n<p>Hotel brands will have to consider all the components of the workation to guarantee the customer two aspects: the <strong>comfort needed to work in the hotel and the opportunity to spend memorable moments in the chosen destination.<\/strong> As a result, children&#8217;s activities, family packages as well as outdoor experiences should complement the services offered to the smart worker. <strong>Safety and hygiene protocols<\/strong> will also need to be taken into account, and <a href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/when-high-touch-forbidden-contactless-becomes-solution\/\" target=\"_blank\" rel=\"noopener noreferrer\">smart and contactless solutions will be an important ally in this<\/a>.<\/p>\n<p>At Twissen, we have observed that, although the travel &amp; tourism industry is facing a slow recovery, with the arrival of vaccines, <a href=\"https:\/\/etc-corporate.org\/reports\/monitoring-sentiment-for-domestic-and-intra-european-travel-wave-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">the desire of European tourists to travel in the next six months is increasing<\/a>. Accommodation facilities with the ability to <strong>reinvent their offerings<\/strong> and provide flexible and personalised solutions will have the opportunity to open their doors to tourists in 2021, guests looking for safety, regeneration and work-friendly spaces.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flexibility and customisation are the prerequisites to attract tourists in 2021, guests searching for safety, regeneration and work-friendly spaces<\/p>\n","protected":false},"author":7,"featured_media":7149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workspitality: reinventing the offer to accelerate the recovery | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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