{"id":3117,"date":"2020-09-03T07:26:32","date_gmt":"2020-09-03T05:26:32","guid":{"rendered":"http:\/\/twissen.com\/?p=3117\/"},"modified":"2022-01-21T11:23:37","modified_gmt":"2022-01-21T10:23:37","slug":"selling-rooms-no-longer-enough-ancillary-services-provide-opportunity-innovate","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/ota-travel-agencies-to-en\/selling-rooms-no-longer-enough-ancillary-services-provide-opportunity-innovate\/","title":{"rendered":"Selling rooms is no longer enough. Ancillary services provide the opportunity to innovate"},"content":{"rendered":"

Ancillary services, which in recent years have proven to be a\u00a0<\/span>key source of revenue for OTAs and airlines<\/a><\/span>,\u00a0<\/span>represent the\u00a0<\/span>opportunity\u00a0<\/span>to increase profits even\u00a0<\/span>for the hospitality industry<\/span>, which\u00a0<\/span>should now develop<\/span>\u00a0a\u00a0<\/span>P<\/span>ost-<\/span>Covid<\/span>\u00a0recovery plan.\u00a0<\/span>\u00a0<\/span><\/p>\n

Following the global pandemic,\u00a0<\/span>two core concepts<\/a><\/span>\u00a0have emerged in the hotel industry that must be kept in mind. On the one hand, the crucial role of an\u00a0<\/span><\/span>effective customer care<\/span><\/span><\/a><\/span><\/span>, which, combined with direct booking, turned out to be essential for hotels in managing the high number of cancellations that followed the health emergency. On the other hand, the increased need for tourism professionals\u00a0<\/span>to innovate and adapt their offer to dynamic external changes and new customer needs<\/span><\/b>.\u00a0<\/span><\/p>\n

A strategy that perfectly fits into this context is that adopted by\u00a0<\/span>Airbnb<\/a><\/span>, a company that\u00a0<\/span>since 2016 has implemented its offer with by developing experiences<\/a><\/span>\u00a0directly organised by the hosts. At a time when, due to the pandemic, the sale of rooms and even more that of experiences based on human interaction, has suffered a significant decline,\u00a0<\/span>Airbnb has turned a problem into an opportunity<\/span><\/b>\u00a0by leveraging technology to launch\u00a0<\/span>online experiences<\/a><\/span>\u00a0to live at home. In this way, new sources of revenue have been created for the hosts and, in an era of social distancing,\u00a0<\/span>unlimited possibilities<\/a><\/span>\u00a0of human interaction<\/span>\u00a0have been provided.\u00a0<\/span>\u00a0<\/span><\/p>\n

If\u00a0<\/span>this shows<\/span>\u00a0how it is possible to\u00a0<\/span>create value for the customer<\/span><\/b>\u00a0despite the global crisis, further proposals<\/span>\u00a0for innovation<\/span>\u00a0are made by\u00a0<\/span>tech<\/span>\u00a0companies that offer customization services. One example is\u00a0<\/span>iseatz.com<\/a><\/span>, which has developed\u00a0<\/span>a\u00a0<\/span>software that allows its customers to integrate their tourism offerings with additional experiences and services to\u00a0<\/span>increase engagement, revenue and customer loyalty<\/span><\/b>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

A<\/span>t\u00a0<\/span>Twissen<\/span><\/b>\u00a0<\/span>we<\/span>\u00a0observed how technology is\u00a0<\/span>once again<\/a><\/span>\u00a0an essential tool\u00a0<\/span>to face the<\/span>\u00a0<\/span>Post-<\/span>Covid<\/span>\u00a0recovery<\/span>.\u00a0<\/span>On the other hand<\/span>,<\/span>\u00a0it emerges that the\u00a0<\/span>hotel<\/span>\u00a0sector must\u00a0<\/span>become competitive<\/span>\u00a0not only by selling rooms, but by\u00a0<\/span>integrating its offer with ancillary services that make the customer experience engaging, seamless and personalised<\/strong><\/span>.\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ancillary services, which in recent years have proven to be a\u00a0key source of revenue for OTAs and airlines,\u00a0represent the\u00a0opportunity\u00a0to increase profits even\u00a0for the hospitality industry, which\u00a0should now develop\u00a0a\u00a0Post-Covid\u00a0recovery plan.\u00a0\u00a0 Following the global pandemic,\u00a0two core concepts\u00a0have emerged in the hotel industry that must be kept in mind. On the one hand, the crucial role of an\u00a0effective<\/p>\n","protected":false},"author":7,"featured_media":7142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"\nSelling rooms is no longer enough. 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