{"id":2946,"date":"2020-03-06T16:15:10","date_gmt":"2020-03-06T15:15:10","guid":{"rendered":"http:\/\/twissen.com\/?p=2946\/"},"modified":"2022-01-21T11:32:52","modified_gmt":"2022-01-21T10:32:52","slug":"4-actions-to-tackle-coronavirus-impact-in-tourism","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/4-actions-to-tackle-coronavirus-impact-in-tourism\/","title":{"rendered":"4 actions to tackle Coronavirus impact in tourism"},"content":{"rendered":"

European Commissioner for Internal Markets Thierry Breton told a\u00a0French television station<\/a>\u00a0that the estimated financial toll of the virus on the tourism industry in Europe amounts to roughly\u00a0\u20ac 1 billion<\/a>\u00a0per month<\/strong>.<\/p>\n

But globally, what are the initiatives undertaken by policy makers and destinations to tackle the Coronavirus effect in the tourism sector?<\/p>\n

The Municipality of Treviso (Italy) provided some tourist facilitations among which the suspension of the tourist-tax until next June.\u00a0Also in Italy, the Friuli Venezia Giulia Region will offer the skipass for free to those who will spend the night in one of the accommodation facilities in their mountains.<\/p>\n

The government of Indonesia decided to\u00a0draw up\u00a0a stimulus package worth at least \u20ac 750 million in subsidies, tax cuts\u00a0and other benefit programs in the major tourist destinations. As reported by Jakarta Globe<\/a>, the government will also set aside \u20ac 6,3 million in subsidies for airlines and travel agencies, allowing them to discount tickets\u00a0or travel packages\u00a0for foreign tourists. Additional resources will be dedicated to extra funding for tourism promotion, events\u00a0and\u00a0for social media influencers to attract back tourists.<\/p>\n

As reported by Newsroom<\/a>, Australians are being targeted by Tourism New Zealand (TNZ) campaigns aimed to boost arrivals during the Covid-19 outbreak<\/strong>. The organization received a \u20ac 8,9 million funding from the government to ease the pressure on the tourism industry and Australia was the market that offered the most opportunities in the short term. A winter ski campaign has already been launched to attract Australian beginners into the off-peak regions, as well as showcasing alternative activities including dog sledding.<\/p>\n

New York Times<\/a> reports the marketing initiative from Visit Anchorage<\/a>, the tourism marketing organization for Alaska\u2019s largest city. This action is focused on travellers from Australia, Northern Europe and the continental United States and the aim is to convince travellers who were going to China to think of Alaska as a temporary replacement for a trip.<\/p>\n

At Twissen<\/strong> we observed that the initiatives to tackle the virus contingency are designed with a short-term purpose. By consequence, as things stand at present, policy makers and destination managers forecast the end of the Coronavirus emergency late this spring. Actions that address specific target of tourists and go in-depth on their requirements have demonstrated more chance to succeed<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tourist-tax suspension, discounts, promotions and other targeted initiatives are provided to tackle the negative impact of Corona virus on the tourism sector<\/p>\n","protected":false},"author":2,"featured_media":7118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"\n4 actions to tackle Coronavirus impact in tourism | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/4-actions-to-tackle-coronavirus-impact-in-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 actions to tackle Coronavirus impact in tourism | Twissen\" \/>\n<meta property=\"og:description\" content=\"Tourist-tax suspension, discounts, promotions and 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