{"id":2889,"date":"2020-02-18T11:49:44","date_gmt":"2020-02-18T10:49:44","guid":{"rendered":"http:\/\/twissen.com\/?p=2889\/"},"modified":"2022-01-21T11:31:39","modified_gmt":"2022-01-21T10:31:39","slug":"cultural-experiences-american-look","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/cultural-experiences-american-look\/","title":{"rendered":"Cultural experiences: here&#8217;s what american travellers look for"},"content":{"rendered":"<p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he\u00a0<\/span><a href=\"https:\/\/www.hospitalitynet.org\/news\/4096782.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">2020 Portrait of American International Travelers<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Survey<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">describes the motivations and future travel intentions of affluent American travellers. The survey announces a promising 2020 with <strong>37% of American international travellers aspiring to travel more<\/strong> than 2019. The top motives for travel are:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">experience different cultures (92%)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">exploration and adventure (89%)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">experience new cuisines (83%)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The 87% of those polled state that they prefer to focus on making memories over acquiring more things, as confirmed by\u00a0<\/span><a href=\"https:\/\/www.skyscanner.com\/media\/travel-trends-2020\/travel-trend-types\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Skyscanner<\/span><\/a><span data-contrast=\"auto\">\u00a0which registers a propensity for quality over quantity\u00a0<\/span><span data-contrast=\"auto\">trips\u00a0<\/span><span data-contrast=\"auto\">on the part of American travellers, 69% of which say they\u00a0<\/span><span data-contrast=\"auto\">will\u00a0<\/span><span data-contrast=\"auto\">opt for <strong>more meaningful experiences<\/strong>.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Emerging destinations are part of the travel choices of 41% of the interviewed, although Europe remains the top favorite destination (72%). <strong>Cultural approach is another important element of choice<\/strong> for American international travellers, as highlighted by\u00a0<\/span><a href=\"https:\/\/www.hospitalitynet.org\/news\/4095073.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Travelhorizons<\/span><span data-contrast=\"none\">TM<\/span><span data-contrast=\"none\">\u00a0Report<\/span><\/a><span data-contrast=\"auto\">\u00a0by MMGY Global<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The a<\/span><span data-contrast=\"auto\">ffluent <strong>Millennials<\/strong> segment is the most likely to ch<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">ose group tours a<\/span><span data-contrast=\"auto\">s well as the one that is most likely to use a travel agent to book<\/span><span data-contrast=\"auto\">\u00a0its<\/span><span data-contrast=\"auto\">\u00a0vacation: 59% of those polled say they used this figure in the last 12 months.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><span data-contrast=\"auto\">At\u00a0<\/span><strong>Twissen<\/strong><span data-contrast=\"auto\">\u00a0we have observed that American travellers are increasingly seeking for memorable cultural experiences for whatever destination they cho<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">se, whether it is an iconic one or emerging one, getting themselves more and more inspired by social media. In addition, as we reported in the past,\u00a0<\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/how-each-generation-is-outlining-new-tourism-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Millennials are likely to rely on travel agents when planning their vacation<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Travelers are increasingly looking for culture and quality during their travels in Europe and in emergent destinations. Among them, Millennials are the one who most relies on travel agents in order to plan their vacation.<\/p>\n","protected":false},"author":7,"featured_media":7114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultural experiences: here&#039;s what american travellers look for | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/cultural-experiences-american-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultural experiences: here&#039;s what american travellers look for | Twissen\" \/>\n<meta property=\"og:description\" content=\"American Travelers are increasingly looking for culture and quality during their travels in Europe and in emergent destinations. 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