{"id":2865,"date":"2020-02-06T15:02:54","date_gmt":"2020-02-06T14:02:54","guid":{"rendered":"http:\/\/twissen.com\/?p=2865\/"},"modified":"2022-01-21T11:32:52","modified_gmt":"2022-01-21T10:32:52","slug":"chinese-tourist-experience-beyond-the-shopping","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/chinese-tourist-experience-beyond-the-shopping\/","title":{"rendered":"Chinese tourists: experience beyond shopping"},"content":{"rendered":"

These days Chinese and non-Chinese travel businesses are addressing many challenges and we wish we all can soon come back to work only for growth, innovation, leisure and value.<\/p>\n

As confirmed by Hotelbeds<\/a>, last year, Chinese tourists travelled more and, according to the joint report from Alipay and Nielsen, \u201c2018 Trends for Mobile Payment in Chinese Outbound Tourism,\u201d as reported by Jing Daily<\/a> the annual average per person budget for outbound travel is set to rise this year from \u20ac 5.505,00 (US$ 6,026) to \u20ac 6089,92 (US$ 6,706) in 2018. The average expenditure per trip will decrease but the number of trips will increase and, mainly for younger, the trend is seeking for experience to share over the social media.<\/p>\n

Moreover, shopping is no\u00a0longer the main travel motivation and the average expenditure has decreased as a percentage of the total. Chinese travellers own more information, are more independent and buy less shopping tours preferring other kinds of experiences linked to cultural aspects<\/strong>. This trend is stronger among the younger generations.<\/p>\n

In this scenario, according to Jing Daily, Italy<\/strong> is one of the most popular destinations among Chinese<\/a>\u00a0tourists, notwithstanding it lacks convenience and it showed some racism cases. Minor destinations, such as Sardinia and Sicily, became more popular as an alternative of Rome and Florence, in so capitalizing the EU-China Tourism Year in 2018<\/a>.<\/p>\n

At Twissen<\/strong> we observed that Chinese travellers, mainly affluent and young, ask for more experiences (also while shopping) during their trips, they expect to pay via their mobile, want to communicate and to be informed in Mandarin language and, when it is time for shopping, they love quality products and, most of all, a significant discount.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese tourists are looking for cultural experiences.<\/p>\n","protected":false},"author":2,"featured_media":7111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"\nChinese tourists: experience beyond shopping | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/chinese-tourist-experience-beyond-the-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese tourists: experience beyond shopping | Twissen\" \/>\n<meta property=\"og:description\" content=\"Chinese tourists are looking for cultural experiences.\" \/>\n<meta property=\"og:url\" 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