{"id":2759,"date":"2018-04-12T09:52:14","date_gmt":"2018-04-12T07:52:14","guid":{"rendered":"http:\/\/twissen.com\/?p=2759\/"},"modified":"2022-01-21T11:30:00","modified_gmt":"2022-01-21T10:30:00","slug":"turkey-diversifying-the-offer-to-recover-the-tourism-industry","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/turkey-diversifying-the-offer-to-recover-the-tourism-industry\/","title":{"rendered":"Turkey, diversifying the offer to recover the tourism industry"},"content":{"rendered":"<p>The tourism sector in Turkey is varied and can count on several typologies of tourism offer, including historical cities, culture, sea &amp; sun tourism and, more recently, <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/medical-tourism-taking-over-the-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">health tourism<\/a>.<\/p>\n<p>According to <a href=\"https:\/\/www.wttc.org\/-\/media\/files\/reports\/economic-impact-research\/countries-2018\/turkey2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">the World Travel &amp; Tourism Council\u2019s \u201cTravel &amp; Tourism Economic Impact 2018\u201d<\/a>, in 2017 the direct contribution of the Travel &amp; Tourism industry to the Country\u2019s GDP was about 24bn euros (TRY 116,7bn), namely 3,8% of total GDP, representing a growth if compared to the previous year, when the direct contribution was about 18bn euros (TRY 87,9bn). Moreover, in 2017, the total contribution, which includes the indirect and induced ones, was about 73bn euros (TRY 359,1bn), namely 11,6% of GDP.<\/p>\n<p>The <a href=\"http:\/\/www3.weforum.org\/docs\/WEF_TTCR_2017_web_0401.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">World Economic Forum\u2019s \u201cTravel &amp; Tourism Competitiveness Report 2017\u201d<\/a> ranks Turkey 44<sup>th<\/sup> out of 136 analysed Countries for tourism competitiveness. According to the report, strong points of the destination are the cultural resources and business travel (16<sup>th<\/sup>), air transport infrastructure (14<sup>th<\/sup>), the tourist service infrastructure (42<sup>nd<\/sup>) and the international openness (50<sup>th<\/sup>), in particular the number of Visa required (34<sup>th<\/sup>). On the other hand, weakest points are the Country brand strategy rating (115<sup>th<\/sup>), the attention paid to environmental sustainability (112<sup>th<\/sup>) and also the price competitiveness (70<sup>th<\/sup>).<\/p>\n<p>The tourism sector in Turkey has lately faced several challenges. Due to political instability and safety and security concerns, tourism has been one of the most affected sectors in Turkish economy in the recent years.<br \/>\n<strong>The decline of foreign arrivals to Turkey was relevant and strongly affected the Country\u2019s economy.<\/strong> According to the <a href=\"http:\/\/www.turkstat.gov.tr\/Start.do;jsessionid=P8r8hPqLvJvHGVCrzqY989Z2ZqwbG4JKDT5lJdS54p0mPwKDJ6pL!276033591\" target=\"_blank\" rel=\"noopener noreferrer\">Turkish Statistical Institute<\/a>, in 2014 the number of tourism arrivals almost reached 38 million units; this figure rapidly fell and reached 25 million units in 2016, as a consequence of fear for international terrorism.<\/p>\n<p>Murat \u00d6zg\u00fc\u00e7, Managing Partner of <a href=\"http:\/\/www.mochatours.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mocha Tours<\/a>, tour operator based in Istanbul, underlines this aspect reporting to Twissen that \u201c<em>recent border crisis with Syria, Isis bomb and terror attacks in and out of Istanbul and other major cities of Turkey left deep scars in tourism and on Turkish soil in general. To this aspect, it is safe to say that between 2015 and 2017, we did witness the most challenging period of Turkish tourism. Loss of North American market, diminishing number of European tourists left our sector players in a very tight situation. Also the downing of the Russian jet led to the near collapse of the Russian market, which is the biggest player in regards to number of tourists arriving to Turkey, also the biggest holidaymakers in the Mediterranean area of Turkey, namely Antalya\u201d.<\/em><\/p>\n<p>However, as highlighted by the <a href=\"http:\/\/www.etc-corporate.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">European Travel Commission<\/a>\u2019s last Quarterly Report, <strong>the number of tourism arrivals in 2017 grew by 27,7% yoy<\/strong>, partially addressing the losses of the previous few years and representing the highest growth rate among the European Countries.<br \/>\nThe ETC reports that the main source market was Russia (almost 5 million tourists in 2017), while other consolidated important origin markets such as UK and Germany are still awaiting a period of sustained political stability and guaranteed public safety. In fact, according to the <a href=\"https:\/\/www.gov.uk\/foreign-travel-advice\/turkey\" target=\"_blank\" rel=\"noopener noreferrer\">UK Foreign Travel Advice<\/a>, Turkey\u2019s safety for travelers is still unsteady, and ranks the Country with a high risk deriving from international terrorism and from its proximity to Syria.<\/p>\n<p><a href=\"http:\/\/www.hurriyetdailynews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hurriyet Daily News<\/a>, Turkish online newspaper, reports that according to the Turkish Culture Minister the tourism sector in Turkey has proved to be resilient, and that these results have been accomplished also thanks to the relations between Russia and Turkey that have recovered. The two Countries, in fact, put their efforts together to undertake a campaign against terrorism in Syria and, moreover, measures were taken against FET\u00d6, the Fetullahist Terror Organization. The Minister also reports that <strong>Turkey started a new strategy in tourism which consists in opening towards new markets<\/strong>, such as China, India, Japan, South Korea, Indonesia and Malaysia and, at the same time, diversifying products, from health to religious tourism, from winter to congress tourism. \u00a0\u00d6zg\u00fc\u00e7 reports that there is a growing focus on gastronomic diversity of Turkey, and each region in conjunction with tourism boards, local governments and gastronomic associations are working hard to promote their area\u2019s offers.<\/p>\n<p>Optimistic previsions about Turkey\u2019s next tourism season are also reported by <a href=\"https:\/\/www.traveldailynews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Travel Daily News<\/a>. According to a report by <a href=\"https:\/\/www.onthebeach.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">On the Beach<\/a> (beach holiday booking specialist), in fact, booking data reveal Turkey to be the third preferred destination for Britons next summer, along with Spain, Greece, Portugal and Malta.<\/p>\n<p><strong>\u201c<em>With the beginning of 2018, things are looking bright<\/em>\u201d<\/strong> &#8211;\u00a0 \u00d6zg\u00fc\u00e7 reports &#8211; \u201c<em>Russian tourists are re-discovering\u00a0Turkey, we just had the joyful news that several cruise line companies have listed Turkey\u00a0once more in their programmes and\u00a0Istanbul\u00a0is busier and livelier than ever.\u00a0Istanbul, Aegean and\u00a0Mediterranean hotels are nearly fully booked for May and onwards\u201d<\/em>.<\/p>\n<p>At <strong>Twissen <\/strong>we observed that Turkey, in spite of the several political challenges and security concerns, proved to be a resilient tourism destination. As diversifying the tourism offer is one of the keys to recover the industry, there is room for developing new products in segments such as health and wellness tourism, winter tourism and in the <em>bleisure<\/em> trend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.<\/p>\n","protected":false},"author":3,"featured_media":7096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turkey, diversifying the offer to recover the tourism industry | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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