{"id":2621,"date":"2018-01-30T09:03:51","date_gmt":"2018-01-30T08:03:51","guid":{"rendered":"http:\/\/twissen.com\/?p=2621\/"},"modified":"2022-01-21T11:30:02","modified_gmt":"2022-01-21T10:30:02","slug":"many-studies-reveal-the-reasons-why-the-medical-and-wellness-tourism-are-growing","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/many-studies-reveal-the-reasons-why-the-medical-and-wellness-tourism-are-growing\/","title":{"rendered":"Many studies reveal the reasons why the medical and wellness tourism are growing"},"content":{"rendered":"<p>Medical and wellness tourism represent two of the most performing segments. As we have already observed, the <a href=\"https:\/\/www.globalwellnessinstitute.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Wellness Institute<\/a> (GWI) reported that, <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/wellness-a-wealthy-tourism-segment\/\" target=\"_blank\" rel=\"noopener noreferrer\">in 2015, almost 700 million wellness travels were registered globally<\/a>, representing 7% of the total.<\/p>\n<p>As reported by the \u201cMedical Tourism Market &#8211; Industry Trends, Opportunities and Forecasts to 2023\u201d published by <a href=\"https:\/\/www.researchandmarkets.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Research and Markets<\/a>, <strong>the medical tourism market is expected to grow from about 45 billion euros (56.333bn US dollars) in 2018 to about 111 billion euros in 2023 (136.591bn US dollars)<\/strong>.<br \/>\nAccording to the Global Wellness Institute, this segment is growing thanks to the world population which is rapidly ageing, the chronic diseases deriving from stressful working conditions of the middle class and also to a consistent number of tourists looking for natural and authentic experiences. The percentage of people between 35 and 54 years is the biggest group of travellers with a share of around 50 percent, followed by under 35 travellers and over 55.<\/p>\n<p>The growing trend of the wellness tourism segment is confirmed by a survey conducted by <a href=\"http:\/\/www.ipkinternational.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">IPK International<\/a>, an international tourism consulting company. The report underlines that, <strong>last year, almost 70% of all international health and medical trips were made for leisure reasons such as wellness and spa holidays<\/strong>.<\/p>\n<p>As we have already reported, Europe proved to be the world favourite wellness tourism destination, recording about 250 million international travels. The favourite European countries are Germany, France, Austria (in particular for its spa facilities) and Italy, even if <a href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/hungary-is-still-a-successful-wellness-tourism-destination\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hungary is an interesting emerging destination<\/a>.<\/p>\n<p>Outside Europe, the fastest-growing markets are the USA, especially for health and medical tourism, Mexico and Japan. In fact, as reported by the <a href=\"https:\/\/psmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pacific Standard<\/a>, a growing number of US citizens are crossing the Mexican border to receive medical treatments, due to the high costs of health cares in their homeland.<\/p>\n<p>As reported by <a href=\"https:\/\/www.4hoteliers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">4Hoteliers<\/a>, <strong>the APAC region is becoming an interesting emerging market, as its countries can offer both high standards of hospitality and innovative technologies in the medical sector<\/strong>. Thailand, India and Malaysia have already developed as key countries for medical tourism, while new ones are now emerging, such as UAE and Taiwan. In fact, the <a href=\"https:\/\/www.dha.gov.ae\/en\/pages\/dhahome.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Dubai Health Authority<\/a> has just announced the 1<sup>st<\/sup> Dubai International Medical Tourism Forum that will be held on the 20<sup>th<\/sup> and 21<sup>st<\/sup> of February.<\/p>\n<p>At <strong>Twissen<\/strong> we observed that medical and wellness are profitable tourism segments, and they provide interesting opportunities of investment, especially for minor destinations. In fact, offering a quality accommodation system, combined to effective health cares, can be the key for the success of the destination.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New emerging markets are advancing in the medical and wellness tourism segments.<\/p>\n","protected":false},"author":3,"featured_media":7072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Many studies reveal the reasons why the medical and wellness tourism are growing | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/many-studies-reveal-the-reasons-why-the-medical-and-wellness-tourism-are-growing\/\" 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