{"id":2159,"date":"2017-05-08T15:53:46","date_gmt":"2017-05-08T13:53:46","guid":{"rendered":"http:\/\/twissen.com\/?p=2159\/"},"modified":"2022-01-21T11:32:56","modified_gmt":"2022-01-21T10:32:56","slug":"european-call-to-bond-tourism-cultural-heritage-and-technology","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/","title":{"rendered":"European call to bond tourism, cultural heritage and technology"},"content":{"rendered":"<p>The European Commission has just published <strong>a new call for proposals called<\/strong> &#8220;<strong><a href=\"https:\/\/ec.europa.eu\/easme\/en\/cos-tourcci-2017-3-03-supporting-promotion-and-development-transnational-thematic-tourism-products\">Supporting the Promotion and Development of Transnational Thematic Tourism Products Linked to Cultural and Creative Industries<\/a><\/strong>&#8221; under the COSME Programme \u2013 Competitiveness of Enterprises and Small and Medium sized Enterprises 2014-2020.<\/p>\n<p><a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/sustainability-and-heritage-in-tourism-ectns-workshop-to-exploit-synergies\/\">As 2018 will be the European Year of Cultural Heritage<\/a>, the European Commission is addressing this theme in order to exploit and enhance synergies between the cultural and the creative sectors through concrete actions.<\/p>\n<p>The modality of fruition of cultural heritage is changing, also due to ICTs\u00a0which allow tourist to better enjoy it. <strong>ICTs<\/strong>\u00a0<strong>are also modifying the way of promoting the cultural heritage, allowing the attraction of an higher number of tourists.\u00a0<\/strong>Visitors are looking for experience and are paying a growing attention to sustainability and to in-destination activities.<\/p>\n<p>The general objectives of the call are referred to\u00a0<strong>developing synergies between the cultural and the creative industry and the tourism sector<\/strong>, <strong>in order to stimulate the competitiveness, innovation, diversification and valorisation of European tourism offer.<\/strong><\/p>\n<p>The call recommends\u00a0some specific activities to be implemented, such as:<\/p>\n<ul>\n<li>the development of a transnational tourism product which needs to be related to the European cultural heritage;<\/li>\n<li>the promotion and the visibility of a transnational tourism product linked to the European heritage by using technologies related to the cultural and creative industries (CCIs);<\/li>\n<li>the facilitation of public-private partnerships and the integration of tourism enterprises, as well as public authorities;<\/li>\n<li>the growth of SMEs&#8217; skills and opportunities in transnational cooperation, and the development of tourism products.<\/li>\n<\/ul>\n<p>Eligible\u00a0proposals must\u00a0be presented by\u00a0consortia which gather from 5 to 8 partners of various\u00a0nature and located in\u00a0at least 4 different eligible Countries. Moreover, the consortia need to include at least one managing authority of a UNESCO cultural site, a SME operating in the tourism or in CCIs industry subsector of cultural heritage, and one national, regional or local public authority.<\/p>\n<p><a href=\"http:\/\/ec.europa.eu\/easme\/\">EASME \u2013 Executive Agency for SMEs<\/a> is delegated for the implementation of the call. It foresees\u00a0to finance 5 to 7 projects which have to last 15-18 months. Every project can be granted with an up to 75% co-financing\u00a0of eligible costs up to \u20ac 300.000, and the total budget is \u20ac 1,5 million.<\/p>\n<p>Competitive proposals will be valued\u00a0according to the relevance and the quality of the proposed actions. Moreover, it will be valued the potential impact on the target audience and the budget and cost-effectiveness of the proposals. In particular, EASME will award projects that include a <strong>transnational tourism product structured around theme linked to the European cultural heritage<\/strong>. In fact, a UNESCO cultural site must be the focal point of the tourism product. In particular, the projects must promote synergies between tourism, CCIs and ICTs\u00a0in order to promote the tourism product and enhance the visitor&#8217;s experience. In fact, as specified in the Eligible Activities list, proposals\u00a0could\u00a0include the &#8220;<em>development and promotion of a common narrative (audio-visual presentation) on the common theme using the augmented reality and\/or immersion (virtual reality) technologies for promotion of all the sites being part of a transitional tourism product<\/em>.&#8221;<\/p>\n<p><em><strong>The deadline for the call is fixed June, the 29th 2017.<\/strong><\/em><\/p>\n<p>At <strong>Twissen<\/strong> we observed that <a href=\"https:\/\/twissen.com\/en\/trends-en\/tech-en\/culture-and-digital-the-key-factors-for-italian-heritage-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">ICTs have\u00a0become a fundamental tool to promote destinations and cultural sites<\/a>, as they\u00a0have a great potential in attracting tourism flows.<\/p>\n<p>Calls regarding the development of transnational tourism products strongly address sustainability. In fact, beyond the environmental components, it is necessary to describe how the project will be able to develop\u00a0after the co-funding period. As we have already specified, <a href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/eu-call-invests-e-15-mln-to-deseasonalise-coastal-tourism\/\" target=\"_blank\" rel=\"noopener noreferrer\">a balanced partnership is the base of the general success of the proposal.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new EU call for proposals aims to foster the connection between tourism, CCIs and technology.<\/p>\n","protected":false},"author":2,"featured_media":7006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[125],"tags":[904,862,878],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European call to bond tourism, cultural heritage and technology | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European call to bond tourism, cultural heritage and technology | Twissen\" \/>\n<meta property=\"og:description\" content=\"A new EU call for proposals aims to foster the connection between tourism, CCIs and technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Twissen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TwissenIT\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T13:53:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T10:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twissen.com\/wp-content\/uploads\/2017\/05\/mont-saint-michel-france-normandy-europe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesco Redi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesco Redi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/\"},\"author\":{\"name\":\"Francesco Redi\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a32b2b3395dd0994697950c3aee2151a\"},\"headline\":\"European call to bond tourism, cultural heritage and technology\",\"datePublished\":\"2017-05-08T13:53:46+00:00\",\"dateModified\":\"2022-01-21T10:32:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/policies-funding\/european-call-to-bond-tourism-cultural-heritage-and-technology\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/twissen.com\/#organization\"},\"keywords\":[\"Cultural heritage\",\"Europe\",\"Networking\"],\"articleSection\":[\"Policies &amp; 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