{"id":2019,"date":"2017-04-10T13:47:07","date_gmt":"2017-04-10T11:47:07","guid":{"rendered":"http:\/\/twissen.com\/?p=2019\/"},"modified":"2022-01-21T11:32:56","modified_gmt":"2022-01-21T10:32:56","slug":"european-cities-a-performative-tourism-product-in-2016","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/european-cities-a-performative-tourism-product-in-2016\/","title":{"rendered":"European cities, a performative tourism product in 2016"},"content":{"rendered":"<p>In 2016, the Travel &amp; Tourism industry had to face several challenges, especially the ones deriving from international terrorism and global safety and security. Notwithstanding, as reported by the <a href=\"http:\/\/mkt.unwto.org\/barometer\" target=\"_blank\" rel=\"noopener\">UNWTO&#8217;s &#8220;World Tourism Barometer<\/a>&#8220;, <a href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/global-tourism-flows-are-resilient-despite-safety-threats\/\" target=\"_blank\" rel=\"noopener\">last year global tourism flows grew by 3,9%<\/a>, reaching 1.235 million travellers.<\/p>\n<p>Europe registered satisfying results, according to the latest statistics released by <a href=\"http:\/\/www.europeancitiesmarketing.com\/\" target=\"_blank\" rel=\"noopener\">European Cities Marketing<\/a> (ECM), which shows how<strong> tourism flows in European cities grew by 3,6% yoy.<\/strong> In particular, the number of domestic overnights\u00a0grew by 6% and international ones by 2,3%, recording 389.9 million overnights\u00a0spent in Europe in 2016.<br \/>\nThe most performing city was London (+7,3%), followed by Paris, even if the total number of overnights\u00a0in the city decreased by 9,5%, mainly due to the security rate perceived in the city. In particular, total number of international tourists&#8217; overnights\u00a0in Paris fell by 12,5%. Further interesting results were registered in Berlin (+2,3%), Rome (+1,9%), Barcelona (+8,5%), Madrid (+6,4%) and Amsterdam (+6,6%).<\/p>\n<p><strong>USA resulted to be the main origin market for tourism flows (+11%)<\/strong>, followed by Germany (+9%),\u00a0UK (+9%) and China, which continued its growth (+2,2%), still representing the fastest growing origin market in Europe. On the other hand, disappointing results were recorded in Italy (-4,3%), Japan (-11,8%) and Russia (-12,4%).<\/p>\n<p>At <b>Twissen<\/b> we observed that 2016 has been a performing year for European tourism besides all the challenges, such as terrorism attacks particularly in Paris. Tourism flows are oriented towards new destinations; as we can see, Spanish cities registered interesting results. Although Europe recorded both positive and negative scenarios, tourism flows figures, especially domestic ones, are still encouraging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tourism flows in Europe kept on growing in 2016, in spite of global uncertainty.<\/p>\n","protected":false},"author":2,"featured_media":6999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>European cities, a performative tourism product in 2016 | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/european-cities-a-performative-tourism-product-in-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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