{"id":2005,"date":"2017-04-07T10:29:59","date_gmt":"2017-04-07T08:29:59","guid":{"rendered":"http:\/\/twissen.com\/?p=2005\/"},"modified":"2022-01-21T11:32:57","modified_gmt":"2022-01-21T10:32:57","slug":"austria-tourism-differentiation-meets-sustainability","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/destinations\/austria-tourism-differentiation-meets-sustainability\/","title":{"rendered":"In Austria tourism differentiation meets sustainability"},"content":{"rendered":"<p><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Tourism<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> in Austria <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">is<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> a <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">leisure-oriented<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">sector<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\">. <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">As<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">it&#8217;<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">s<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">underlined<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> in the <a href=\"https:\/\/www.wttc.org\/-\/media\/files\/reports\/economic-impact-research\/countries-2017\/austria2017.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Travel &amp; <\/a><\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Tourism<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Economic<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> Impact 2017&#8243; by the World Travel &amp; <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Tourism<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Council<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\">, in 2016 84,1% of the <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">direct<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">contribution<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> of Travel &amp; <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Tourism<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">was<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">represented<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> by the <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">leisure<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">tourism<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">expense<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\">. <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Notwithstanding<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\">, the business <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">segment<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">is<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">growing<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\">, <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">representing<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">its<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> 15,9%. <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">As<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">reported<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> by the <a href=\"http:\/\/www3.weforum.org\/docs\/WEF_TTCR_2017_web_0401.pdf\" target=\"_blank\" rel=\"noopener\">World <\/a><\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Economic<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> Forum in <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">its<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> &#8220;Travel &amp; <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Tourism<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">Competitiveness<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"NormalTextRun SCX21362355\"> Report 2017&#8243;, Austria <\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"IT-IT\" xml:lang=\"IT-IT\"><span class=\"SpellingError SCX21362355\">is<\/span><\/span> <span class=\"TextRun SCX21362355\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCX21362355\">12<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCX21362355\" data-fontsize=\"11\">th<\/span><\/span><span class=\"TextRun SCX21362355\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCX21362355\"> out of 136 analysed Countries for tourism competitiveness. As a destination, it can count on its &#8220;Tourist service infrastructure&#8221; (<span class=\"TextRun SCX171134808\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCX171134808\">1<\/span><\/span><span class=\"TextRun SCX171134808\" lang=\"EN-GB\" xml:lang=\"EN-GB\"><span class=\"NormalTextRun SCX171134808\" data-fontsize=\"11\">st<\/span><\/span>\u00a0place), &#8220;Environmental sustainability&#8221; (2nd place), an excellent &#8220;Ground transport efficiency&#8221; (8th place), the &#8220;Attractiveness of natural assets&#8221; (8th place) and a strong &#8220;Country brand strategy&#8221;(11th place). On the other hand, a weak spot of the destination is &#8220;Price competitiveness&#8221; (125th place). In 2016, as reported by the WTTC, the Travel &amp; Tourism direct contribution was 19,5bn euros, an interesting result, which represented 5,6% of GDP. The total contribution, including the indirect and induced ones, was 54,4bn euros, namely 15,6% of GDP, and it is foreseen to grow up to 72bn by 2027.<\/span><\/span><\/p>\n<p>As highlighted\u00a0in the <a href=\"http:\/\/www.oecd-ilibrary.org\/docserver\/download\/8515041e.pdf?expires=1491561323&amp;id=id&amp;accname=guest&amp;checksum=CBC2D4A323F55C1E39AA9701922D96BE\" target=\"_blank\" rel=\"noopener\">OECD&#8217;s &#8220;Tourism Trends and Policies&#8221;<\/a>, in 2010 the Federal Ministry of Science, Research and Economy, which has the competency on\u00a0tourism policies, released the National Strategy for Tourism, which aims to enhance synergies and cooperation between national and regional levels. Austria is now facing some challenges regarding the strong seasonality and improving accessibility, compromised by the mountainous conformation of its territory. As reported by <a href=\"http:\/\/www.tourism-review.it\/\" target=\"_blank\" rel=\"noopener\">Tourism Review<\/a>, Austria has to deal with a problem which derives from its own success as a tourism destination: skiing. Its practice is now compromising the natural assets and the environmental sustainability that characterise this Country, due to an intense deforestation and building construction. For example, <strong>there are 17 mega resorts dedicated to winter sports which measure more than 2.000 hectares each.<\/strong><br \/>\nAbout accessibility, at the beginning of March the <strong>Austrian Government submitted to IATA its plan to halve air travel taxes in 2018.<\/strong> This choice, which IATA suggest to be taken as a good practice, aims to increase the Country appeal as a business or, in better words, <a href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/bleisure-boom-in-the-experiential-trend\/\" target=\"_blank\" rel=\"noopener\">bleisure destination, able to add the leisure component to business travels<\/a>.<\/p>\n<p>Moreover, 2017 is going to be an important year for cultural tourism in Austria, as it is the 300th anniversary of Maria Theresa of Austria&#8217;s birth. For this occasion, several exhibitions and events are planned in the whole Country, and tourism flows, especially domestic ones, are expected to grow.<\/p>\n<p>Austria is perceived\u00a0as a safe destination. As reported by the <a href=\"https:\/\/www.gov.uk\/foreign-travel-advice\" target=\"_blank\" rel=\"noopener\">UK Foreign Travel Advice<\/a>, there is a general threat from international terrorism but, at the same time, a low risk of local crimes.<\/p>\n<p>At\u00a0<strong>Twissen\u00a0<\/strong>we observed that Austria has a strong supply for winter sports tourism but, if it is not properly managed, it could compromise the sustainable balance of its own natural heritage, which is the basis of its tourism appeal. There are good opportunities for business tourism, provided the inclination of the Country to welcome this segment, also thanks to the government policies which support its development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austria proposes as a bleisure destination, overcoming its link with winter tourism.<\/p>\n","protected":false},"author":2,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[868],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Austria tourism differentiation meets sustainability | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/destinations\/austria-tourism-differentiation-meets-sustainability\/\" \/>\n<meta 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Manager in Local Development, Tourism Policies, \u00a0EU Funds. He cooperates with several European universities, public bodies, development agencies, DMOs and enterprises.","sameAs":["https:\/\/www.linkedin.com\/in\/francescoredi\/"],"url":"https:\/\/twissen.com\/en\/author\/francesco-redi\/"}]}},"_links":{"self":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/2005"}],"collection":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":0,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media\/6998"}],"wp:attachment":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}