{"id":1425,"date":"2017-01-19T11:18:46","date_gmt":"2017-01-19T10:18:46","guid":{"rendered":"http:\/\/twissen.com\/?p=1425\/"},"modified":"2022-02-10T12:02:33","modified_gmt":"2022-02-10T11:02:33","slug":"bleisure-boom-in-the-experiential-trend","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/bleisure-boom-in-the-experiential-trend\/","title":{"rendered":"Bleisure boom in the experiential trend"},"content":{"rendered":"

In 2017, 75% of business travellers will lengthen its business trip combining it to one or more leisure days, as reported by Booking.com<\/a> in its analysis of the Travel & Tourism industry trends.<\/p>\n

In 2016, the percentage of bleisure<\/em> travels, which mixed business and leisure components, was 17%, \u00a0while 14%\u00a0in 2015 and 12% in 2014 , as reported by Travel Weekly<\/a>. Bleisure<\/em> travels are a growing trend of the industry.<\/p>\n

\"\"<\/p>\n

Source: Travel Weekly\u2019s 2016 Consumer Trends<\/p>\n

Expedia Media Solution<\/a> released the report \u201cProfile of the American Bleisure Traveler\u201d, based on a survey on 128 business travellers. The report underlines how American business travellers are becoming bleisure<\/em> tourists, on average in 43% of their travels, which last two (42%) o three nights (29%). For this reason, business travellers are able to dedicate more time to leisure, free time and fun. 21% of bleisure<\/em> travels registers more days dedicated to leisure than to business, and 37% of travels registers the same number of days dedicated to the two activities. This means\u00a0that in 51% of cases, additional leisure days are equal or more than business days.<\/strong><\/p>\n

Even in this segment, experience plays a fundamental role. Moreover, 66% of respondents stated that the main reason to lengthen a travel is linked to the\u00a0attractiveness of the destination. \u00a0At the same time, 33% of them affirmed that the main leisure motivation is the presence of some kind of event, such as a festival or a cultural event (86%), a sport event (76%) or a concert (64%). In-destination experiences<\/strong> are the most important component. The booking process of leisure activities starts\u00a03 or 4 weeks prior to the travel (41%) or within 1 or 2\u00a0weeks (43%). In fact, 47% of respondents researches information about events on specific\u00a0websites even before looking at OTA’s (41%).<\/p>\n

In the bleisure<\/em> travels booking process, the digital <\/strong>component is decisive. Depending on the website category visited by a bleisure<\/em> traveller, the device is different. For OTAs websites, 42% of travellers uses mobile devices only, as for home rentals\u2019. On the other hand, for airlines (61%), metasearch (68%) and hotel chains (61%) websites, travellers use only desktop devices. Moreover, Monday is the day which bleisure<\/em> travellers prefer to look for information on travel websites.<\/p>\n

At Twissen <\/strong>we observed how the experiential component is fundamental to extend a business travel to a leisure holiday. There are new opportunities<\/strong>\u00a0for tourism destinations and for in-destination services providers, which will need to improve their knowledge of this new segment and of its preferences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bleisure is a growing trend which lenghten business travels.<\/p>\n","protected":false},"author":3,"featured_media":6951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111],"tags":[],"yoast_head":"\nBleisure boom in the experiential trend | Twissen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/travellers-en\/bleisure-boom-in-the-experiential-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bleisure boom in the experiential trend | Twissen\" \/>\n<meta property=\"og:description\" content=\"Bleisure is a growing trend which lenghten business travels.\" \/>\n<meta property=\"og:url\" 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