{"id":11104,"date":"2025-07-01T12:06:26","date_gmt":"2025-07-01T10:06:26","guid":{"rendered":"https:\/\/twissen.com\/?p=11104"},"modified":"2025-07-01T12:17:57","modified_gmt":"2025-07-01T10:17:57","slug":"summer-2025-how-long-haul-travelers-are-planning-their-european-getaways","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/summer-2025-how-long-haul-travelers-are-planning-their-european-getaways\/","title":{"rendered":"Summer 2025: How Long-Haul Travelers Are Planning Their European Getaways"},"content":{"rendered":"<p><span data-contrast=\"auto\">For summer 2025, long-haul travelers heading to Europe are showing clear and structured planning behaviours. One notable trend is the growing interest in early-season departures: May and June now attract 34% of respondents, up from 24% in 2024.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Length of stay and travel formats<\/span><\/b><br \/>\n<span data-contrast=\"auto\">The majority (59%) plan to spend 1\u20132 weeks in Europe. Couples and families are more inclined to stay 2\u20133 weeks, while solo travelers are split between short getaways and extended trips of over three weeks.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Purpose and travel party<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">73% are traveling for leisure<\/span><\/b><span data-contrast=\"auto\">, followed by those visiting friends and relatives (10%) and <a href=\"https:\/\/twissen.com\/en\/?s=business\">business travellers<\/a> (9%).<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Most trips are planned <strong>with a partner<\/strong> (40%) or <strong>family<\/strong> (28%), although <strong>solo travel<\/strong> accounts for a solid 20%.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Booking preferences: flexibility vs convenience<\/span><\/b><br \/>\n<span data-contrast=\"auto\">While 43% prefer all-inclusive packages from tour operators, 36% choose to book flights, accommodation, and experiences separately \u2014 especially among solo travelers seeking flexibility.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Destination priorities<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Safety remains the top criterion (45%), followed by iconic landmarks (41%) and quality tourism infrastructure. Concerns about cost, crowding, and geopolitical issues such as the war in Ukraine have all eased compared to last year.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Food as a key experience driver<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Among the most sought-after activities in Europe for summer 2025, <\/span><b><span data-contrast=\"auto\"><a href=\"https:\/\/twissen.com\/en\/?s=food\">culinary experiences<\/a> stand out<\/span><\/b><span data-contrast=\"auto\">: 34% of respondents express interest in discovering local food markets, wineries, and traditional gastronomy. Europe&#8217;s culinary heritage continues to be a powerful magnet for long-haul visitors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">At Twissen, we have observed that<\/span><\/b><span data-contrast=\"auto\"> travel planning to Europe is increasingly experience-driven, balancing safety, authenticity, and smart budget management.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how international tourists are planning their summer 2025 trips to Europe: trip length, preferences, safety, food experiences, and long-haul travel trends.<\/p>\n","protected":false},"author":7,"featured_media":11107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,111,805],"tags":[862,916,924],"yoast_head":"<!-- This site is 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