{"id":11080,"date":"2025-06-26T14:55:26","date_gmt":"2025-06-26T12:55:26","guid":{"rendered":"https:\/\/twissen.com\/?p=11080"},"modified":"2025-06-26T14:55:26","modified_gmt":"2025-06-26T12:55:26","slug":"summer-2025-travel-trends-europe-slows-asia-pacific-gains-momentum","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/summer-2025-travel-trends-europe-slows-asia-pacific-gains-momentum\/","title":{"rendered":"Summer 2025 Travel Trends: Europe Slows, Asia-Pacific Gains Momentum"},"content":{"rendered":"<p><span data-contrast=\"auto\">Despite the continued resilience of global tourism, summer 2025 shows a slight dip in interest for Europe among long-haul travelers. According to the latest <\/span><a href=\"https:\/\/etc-corporate.org\/reports\/long-haul-travel-barometer-1-2025\/\"><i><span data-contrast=\"none\">Long-Haul Travel Barometer<\/span><\/i><\/a><span data-contrast=\"auto\"> from the <\/span><a href=\"https:\/\/etc-corporate.org\/\"><span data-contrast=\"none\">European Travel Commission<\/span><\/a><span data-contrast=\"auto\">, only 39% of respondents in key overseas markets plan to visit Europe between May and August\u2014down two percentage points compared to 2024.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Regional trends highlight major contrasts:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/twissen.com\/en\/?s=chinese\"><b><span data-contrast=\"none\">China<\/span><\/b><\/a><span data-contrast=\"auto\"> stands out with a sharp rise in interest: 72% of respondents plan to travel to Europe (+10%). A combination of economic growth and more favourable travel policies is fueling this surge.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Brazil, Canada, Japan, and the US<\/span><\/b><span data-contrast=\"auto\"> show notable declines in interest, driven by rising travel costs, inflation, and geopolitical uncertainty.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Australia and South Korea<\/span><\/b><span data-contrast=\"auto\"> are seeing stable or slightly growing demand. Australia, in particular, stands out with increased overnight stays in Europe during Q1 2025.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">If not Europe, where are travelers headed?<\/span><\/b><br \/>\n<span data-contrast=\"auto\">A significant 40% of <\/span><a href=\"https:\/\/twissen.com\/en\/?s=long+haul\"><span data-contrast=\"none\">long-haul travelers<\/span><\/a><span data-contrast=\"auto\"> are turning to the <\/span><b><span data-contrast=\"auto\">Asia-Pacific<\/span><\/b><span data-contrast=\"auto\"> region, up 2% from 2024. Improved air connectivity and competitive pricing are boosting destinations like South Korea, Japan, and Southeast Asia. Interest in the <\/span><b><span data-contrast=\"auto\">Americas<\/span><\/b><span data-contrast=\"auto\"> has dropped sharply (-12%), likely impacted by geopolitical tension and shifting perceptions of key destinations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">At Twissen, we have observed that<\/span><\/b><span data-contrast=\"auto\">, while Europe remains a key player in global tourism, the rise of more accessible and culturally distinct alternatives is reshaping the landscape\u2014demanding more agile destination strategies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer 2025: interest in Europe declines among long-haul travelers. Asia-Pacific and China on the rise. Discover the latest travel trends.<\/p>\n","protected":false},"author":2,"featured_media":11092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[111,805],"tags":[862,916,924],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Summer 2025 Travel Trends: Europe Slows, Asia-Pacific Gains Momentum | Twissen<\/title>\n<meta name=\"description\" content=\"Summer 2025: interest in Europe declines among long-haul travelers. Asia-Pacific and China on the rise. 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