{"id":10986,"date":"2025-05-13T10:59:42","date_gmt":"2025-05-13T08:59:42","guid":{"rendered":"https:\/\/twissen.com\/?p=10986"},"modified":"2025-05-13T14:12:04","modified_gmt":"2025-05-13T12:12:04","slug":"vietnam-looks-to-accessibility-and-the-luxury-segment-to-boost-its-tourism-sector","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/vietnam-looks-to-accessibility-and-the-luxury-segment-to-boost-its-tourism-sector\/","title":{"rendered":"Vietnam Looks to Accessibility and the Luxury Segment to Boost its Tourism Sector"},"content":{"rendered":"<p><span data-contrast=\"auto\">According to the latest data from the <\/span><a href=\"https:\/\/vietnamtourism.gov.vn\/en\"><span data-contrast=\"none\">Vietnam National Authority of Tourism<\/span><\/a><span data-contrast=\"auto\">, the country welcomed 17.5 million international visitors in 2024, ranking as <\/span><b><span data-contrast=\"auto\">the third most-visited destination in Southeast Asia<\/span><\/b><span data-contrast=\"auto\">, just behind Malaysia (25 million) and Thailand (35 million). Particularly remarkable is the pace at which tourism is rebounding post-pandemic: the 2024 <\/span><a href=\"https:\/\/www.weforum.org\/publications\/travel-tourism-development-index-2024\/interactive-data-and-economy-profiles-afaa00a59c\/\"><i><span data-contrast=\"none\">Travel &amp; Tourism Development Index <\/span><\/i><span data-contrast=\"none\">by the World Economic Forum<\/span><\/a><span data-contrast=\"auto\"> notes that in 2018, international arrivals reached nearly 16 million, dropped to around 3.5 million during the global restrictions of 2020\u20132022, and have now returned to pre-Covid levels, thanks to the full restoration of international flights to the country. As reported by <\/span><a href=\"https:\/\/jingdaily.com\/posts\/vietnam-is-the-fastest-growing-tourism-destination-in-southeast-asia\"><span data-contrast=\"none\">Jing Daily<\/span><\/a><span data-contrast=\"auto\">, Vietnam already recorded nearly 4 million international arrivals in the first two months of 2025, marking a 30.2% increase compared to the same period last year.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Several factors are driving this momentum. First and foremost, <\/span><b><span data-contrast=\"auto\">accessibility<\/span><\/b><span data-contrast=\"auto\">: since 2021, the first direct flight between the United States and Vietnam (San Francisco \u2013 Ho Chi Minh City) has been operational, and by 2026, the new Long Thanh International Airport\u2014set to serve Ho Chi Minh City\u2014will open, increasing the country\u2019s capacity to accommodate up to 25 million visitors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, 2023 saw the<\/span><b><span data-contrast=\"auto\"> implementation of new e-visa policies allowing stays of up to 90 days, along with visa exemptions for over a dozen key countries<\/span><\/b><span data-contrast=\"auto\">, including Italy, France, and South Korea.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vietnam\u2019s positioning as a new premium destination in Asia is also being strengthened by the opening of high-end hotels such as the Regent Phu Quoc, Capella Hanoi, and JW Marriott Saigon, with brands like Ritz-Carlton Reserve and Park Hyatt in development. The 2024 expansion of the Michelin Guide further highlighted the local food scene, attracting a more sophisticated audience eager for new experiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jing Daily also reports that, according to Mike Nguyen, founder of luxury travel agency <\/span><a href=\"https:\/\/www.ansovatravel.com\/\"><span data-contrast=\"none\">Ansova Travel<\/span><\/a><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">demand in the luxury segment is led by the U.S. and India<\/span><\/b><span data-contrast=\"auto\">\u2014the latter especially in the wedding tourism sector, with over half a million arrivals (+297% vs. 2019)\u2014as well as by <\/span><a href=\"https:\/\/twissen.com\/en\/trends-en\/chinese-tourists-signs-of-recovery-and-new-opportunities-for-the-outbound-market\/\"><span data-contrast=\"none\">affluent Chinese tourists seeking safer alternatives to Thailand<\/span><\/a><span data-contrast=\"auto\"> following concerning news reports.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.chinatoday.com.cn\/ctenglish\/2018\/tpxw\/202504\/t20250416_800398621.html\"><span data-contrast=\"none\">Political cooperation between China and Vietnam<\/span><\/a><span data-contrast=\"auto\"> is also gaining ground, particularly in student tourism. In a recent meeting, Chinese leader Xi Jinping and Vietnamese President T\u00f4 L\u00e2m discussed strategies to leverage their land and sea connectivity. China is also planning &#8220;Red Study Tours&#8221; for young Vietnamese to explore their shared cultural heritage.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The meeting also highlighted that in <\/span><b><span data-contrast=\"auto\">2024<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">Vietnam welcomed 3.74 million Chinese tourists\u2014a 114% increase from the previous year<\/span><\/b><span data-contrast=\"auto\">\u2014while in Q1 2025 alone, 1.58 million arrivals were recorded, up 178% year-on-year. Currently, there are nearly 400 round-trip flights operating weekly between the two countries, and around 23,000 Vietnamese students are studying in China.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At <\/span><b><span data-contrast=\"auto\">Twissen<\/span><\/b><span data-contrast=\"auto\">, we have observed that Vietnam is establishing itself as one of the most promising international tourism destinations, with a significant rise in arrivals. The combination of an expanding luxury offering, favorable visa policies, and growing air infrastructure creates the ideal environment to attract high-end travelers. Moreover, the country&#8217;s increasing cooperation with China further fuels inbound tourism. In this context, Vietnam has a unique opportunity to position itself as a premium destination in Asia\u2014ready to welcome visitors from around the world and fully realize its tourism potential.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, Vietnam welcomed 17.5 million international visitors, becoming the third most visited destination in Southeast Asia. By focusing on accessibility, simplified visa policies, and luxury accommodations\u2014and thanks to growing cooperation with China and expanding air connectivity\u2014Vietnam is emerging as one of the most promising destinations for international tourism.<\/p>\n","protected":false},"author":3,"featured_media":10991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,805],"tags":[930,916],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam Looks to Accessibility and the Luxury Segment to Boost its Tourism Sector | Twissen<\/title>\n<meta name=\"description\" content=\"Vietnam is focusing on accessibility and luxury to boost tourism, recording record numbers and establishing itself as a premium destination in Asia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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