{"id":1087,"date":"2016-12-02T08:37:12","date_gmt":"2016-12-02T07:37:12","guid":{"rendered":"http:\/\/twissen.com\/?p=1087"},"modified":"2022-01-21T11:20:58","modified_gmt":"2022-01-21T10:20:58","slug":"wi-fi-is-a-priority-even-when-booking-a-travel","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/tech-en\/wi-fi-is-a-priority-even-when-booking-a-travel\/","title":{"rendered":"Wi-Fi is a priority even when booking a travel"},"content":{"rendered":"

The Wi-Fi connection importance is highlighted in the report “iPass Mobile Professional Report 2016”, published by iPass<\/a>. The report is built on a survey realised on more than 1700 mobile professionals in Europe and US.<\/p>\n

It is a fact that the majority of smartphones’ apps depends on Internet connectivity<\/b>, including emails, maps and social medias. For this reason, having an Internet connection has become a priority in everyday life. 40% of surveyed people put Wi-Fi in first place among their daily needs, and even compared its importance to values like social needs or personal safety and security.<\/p>\n

Nowadays, Wi-Fi connections are considered to be an improve in people’s life and indispensable <\/b>all day long. Respondents stated that it has allowed people to work from anywhere (60%) and it is indispensable because of streaming and downloading facilities (60%). 52% of them said that Wi-Fi has also improved their travel or commute experiences.<\/p>\n

Wi-Fi is widely preferred to mobile data services because of its speed, cost and general convenience. Its cost is the main reason of the preference (42.5%), even though mobile data services are considered more secure. If fact, free Wi-Fi hotspots are increasingly seen as an IT security risk. Notwithstanding, only 28% of respondents uses VPNs every time they connect to a free hotspot.<\/p>\n

From the report we can deduce that the presence of a Wi-Fi connection is relevant when mobile professionals need to choose a hotel, a flight or a tourism destination. In fact, 72% of the respondents at least once booked a hotel because it had a Wi-Fi connection at their disposal. 21% of them consider Wi-Fi a priority <\/b>every time they need to book an accommodation. Especially when in a foreign country, Wi-Fi is fundamental to mobile professionals in order not to spend too much money on Internet mobile data services and in order to organise on-the-go their travel experiences.<\/p>\n

\"wifi\"<\/p>\n

Source: iPass Mobile Professional Report 2016<\/p>\n

An important point is the increasing demand for free Wi-Fi in airports, as it is a relevant part of mobile professionals’ business travels. In fact, almost 72% of respondents usually uses Wi-Fi in airports as long as it is free. But 19% of people said that they would be willing to pay for further connection, if required.<\/p>\n

At Twissen<\/b> we have observed that being able to use a Wi-Fi connection is becoming more and\u00a0more important in travel experiences. Millennials, but also Generation Z travelling with parents, consider Wi-Fi a fundamental service. Airlines are considering\u00a0this fact and soon all passengers will experience Wi-Fi while flying: AirFrance-Klm<\/a> will offer it from 2017 in collaboration with GoGo<\/a>. More airports, hotels, restaurants, bars and other venues are improving connectivity services, aware of the potentiality from new business models and revenues.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Wi-Fi connection importance is highlighted in the report “iPass Mobile Professional Report 2016”, published by iPass. The report is built on a survey realised on more than 1700 mobile professionals in Europe and US. 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