{"id":10560,"date":"2025-02-04T15:02:18","date_gmt":"2025-02-04T14:02:18","guid":{"rendered":"https:\/\/twissen.com\/?p=10560"},"modified":"2025-02-05T11:36:46","modified_gmt":"2025-02-05T10:36:46","slug":"long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism","status":"publish","type":"post","link":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/","title":{"rendered":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism"},"content":{"rendered":"<p><span data-contrast=\"auto\">The &#8220;<\/span><a href=\"https:\/\/etc-corporate.org\/reports\/long-haul-travel-barometer-1-2025\/\"><span data-contrast=\"none\">Long-Haul Travel Barometer 1\/2025<\/span><\/a><span data-contrast=\"auto\">&#8221; by the <\/span><a href=\"https:\/\/etc-corporate.org\/\"><span data-contrast=\"none\">European Travel Commission<\/span><\/a><span data-contrast=\"auto\"> (ETC) provides a detailed overview of long-haul travel trends for 2025. Based on an analysis of over 7,000 respondents from key markets such as China, Brazil, the United States, Australia, Canada, Japan, and South Korea, significant trends are emerging that will impact European tourism in the coming year.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to the report, 63% of respondents intend to travel long-haul in 2025, but <\/span><b><span data-contrast=\"auto\">Europe&#8217;s attractiveness is declining<\/span><\/b><span data-contrast=\"auto\">: only 44% plan to visit it, compared to 49% in 2024. However, <\/span><b><span data-contrast=\"auto\">Chinese travelers remain the most interested<\/span><\/b><span data-contrast=\"auto\">, with a 4-percentage-point increase in travel intentions towards Europe compared to 2024. In contrast, Brazil and Australia show a sharp decline compared to the previous year (-7% and -5%, respectively).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the United States, the number of travelers heading to Europe has decreased by 8pp, with only 37% of respondents planning to visit the continent. This decline coincides with reduced consumer confidence and a growing preference for domestic tourism. The trend is even more pronounced in South Korea (-13%), where political uncertainty has negatively impacted travelers&#8217; confidence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The primary deterrent to long-haul travel remains the high cost (46% of respondents). In China, however, the most significant barrier is the lack of sufficient vacation time (50%). Preference for domestic tourism is another obstacle, especially for travelers from the United States, Japan, and Australia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Surprisingly, only 5% of participants cited the war in Ukraine as a reason for hesitation in visiting Europe, indicating a decreasing perceived impact of geopolitical conflicts on travel decisions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key factors in choosing a European destination include safety, iconic landmarks, and a well-developed tourism infrastructure. Young travelers under 34 show a higher interest in all-inclusive packages (+47%), suggesting a preference for stress-free travel solutions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At <\/span><b><span data-contrast=\"auto\">Twissen<\/span><\/b><span data-contrast=\"auto\">, we observe that Europe remains a desirable destination, but its appeal is declining compared to previous years. <\/span><b><span data-contrast=\"auto\">Rising costs and economic uncertainties<\/span><\/b><span data-contrast=\"auto\"> play a crucial role in reshaping travel plans. However, <\/span><a href=\"https:\/\/twissen.com\/en\/?s=china+AND+chinese\"><span data-contrast=\"none\">Chinese tourism<\/span><\/a><span data-contrast=\"auto\"> represents a growing opportunity, while young travelers seek simplified experiences. To attract more visitors, the European tourism sector must focus on more accessible and flexible offers, adapting to the new needs of global travelers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, European tourism faces a decline in attractiveness, with only 44% of long-haul travelers planning to visit, compared to 49% in 2024. High travel costs and a preference for domestic tourism are the main deterrents, while the Chinese market represents a growing opportunity.<\/p>\n","protected":false},"author":2,"featured_media":10567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,805],"tags":[862,924],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen<\/title>\n<meta name=\"description\" content=\"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen\" \/>\n<meta property=\"og:description\" content=\"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Twissen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TwissenIT\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T14:02:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T10:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twissen.com\/wp-content\/uploads\/2025\/02\/Copertina-articolo_vaiggi-a-lungo-raggio.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francesco Redi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesco Redi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\"},\"author\":{\"name\":\"Francesco Redi\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a32b2b3395dd0994697950c3aee2151a\"},\"headline\":\"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism\",\"datePublished\":\"2025-02-04T14:02:18+00:00\",\"dateModified\":\"2025-02-05T10:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/twissen.com\/#organization\"},\"keywords\":[\"Europe\",\"Travel\"],\"articleSection\":[\"Destinations\",\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\",\"url\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\",\"name\":\"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen\",\"isPartOf\":{\"@id\":\"https:\/\/twissen.com\/#website\"},\"datePublished\":\"2025-02-04T14:02:18+00:00\",\"dateModified\":\"2025-02-05T10:36:46+00:00\",\"description\":\"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025\",\"breadcrumb\":{\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/twissen.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/twissen.com\/#website\",\"url\":\"https:\/\/twissen.com\/\",\"name\":\"Twissen\",\"description\":\"The first independent in tourism\",\"publisher\":{\"@id\":\"https:\/\/twissen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/twissen.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/twissen.com\/#organization\",\"name\":\"Twissen\",\"url\":\"https:\/\/twissen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg\",\"contentUrl\":\"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg\",\"width\":812,\"height\":220,\"caption\":\"Twissen\"},\"image\":{\"@id\":\"https:\/\/twissen.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TwissenIT\",\"https:\/\/www.linkedin.com\/company\/twissen\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/a32b2b3395dd0994697950c3aee2151a\",\"name\":\"Francesco Redi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/twissen.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f5f8addaa99605299fd7ec4c4647642?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f5f8addaa99605299fd7ec4c4647642?s=96&d=mm&r=g\",\"caption\":\"Francesco Redi\"},\"description\":\"President and founder at Twissen. Manager in Local Development, Tourism Policies, \u00a0EU Funds. He cooperates with several European universities, public bodies, development agencies, DMOs and enterprises.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/francescoredi\/\"],\"url\":\"https:\/\/twissen.com\/en\/author\/francesco-redi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen","description":"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/","og_locale":"en_US","og_type":"article","og_title":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen","og_description":"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025","og_url":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/","og_site_name":"Twissen","article_publisher":"https:\/\/www.facebook.com\/TwissenIT","article_published_time":"2025-02-04T14:02:18+00:00","article_modified_time":"2025-02-05T10:36:46+00:00","og_image":[{"width":1024,"height":518,"url":"https:\/\/twissen.com\/wp-content\/uploads\/2025\/02\/Copertina-articolo_vaiggi-a-lungo-raggio.png","type":"image\/png"}],"author":"Francesco Redi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Francesco Redi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#article","isPartOf":{"@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/"},"author":{"name":"Francesco Redi","@id":"https:\/\/twissen.com\/#\/schema\/person\/a32b2b3395dd0994697950c3aee2151a"},"headline":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism","datePublished":"2025-02-04T14:02:18+00:00","dateModified":"2025-02-05T10:36:46+00:00","mainEntityOfPage":{"@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/"},"wordCount":353,"commentCount":0,"publisher":{"@id":"https:\/\/twissen.com\/#organization"},"keywords":["Europe","Travel"],"articleSection":["Destinations","Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/","url":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/","name":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism | Twissen","isPartOf":{"@id":"https:\/\/twissen.com\/#website"},"datePublished":"2025-02-04T14:02:18+00:00","dateModified":"2025-02-05T10:36:46+00:00","description":"Discover the key trends shaping long-haul travel in 2025. While Europe\u2019s appeal is declining, Chinese tourism is growing. Learn about the main challenges, traveler preferences, and how the European tourism industry can adapt to stay competitive. \ud83d\ude80\ud83c\udf0d #TravelTrends2025","breadcrumb":{"@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/twissen.com\/en\/trends-en\/long-haul-travel-in-2025-opportunities-and-challenges-for-european-tourism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twissen.com\/en\/"},{"@type":"ListItem","position":2,"name":"Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism"}]},{"@type":"WebSite","@id":"https:\/\/twissen.com\/#website","url":"https:\/\/twissen.com\/","name":"Twissen","description":"The first independent in tourism","publisher":{"@id":"https:\/\/twissen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twissen.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/twissen.com\/#organization","name":"Twissen","url":"https:\/\/twissen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twissen.com\/#\/schema\/logo\/image\/","url":"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg","contentUrl":"https:\/\/twissen.com\/wp-content\/uploads\/2017\/01\/twissen-completo.jpg","width":812,"height":220,"caption":"Twissen"},"image":{"@id":"https:\/\/twissen.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TwissenIT","https:\/\/www.linkedin.com\/company\/twissen\/"]},{"@type":"Person","@id":"https:\/\/twissen.com\/#\/schema\/person\/a32b2b3395dd0994697950c3aee2151a","name":"Francesco Redi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/twissen.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f5f8addaa99605299fd7ec4c4647642?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f5f8addaa99605299fd7ec4c4647642?s=96&d=mm&r=g","caption":"Francesco Redi"},"description":"President and founder at Twissen. Manager in Local Development, Tourism Policies, \u00a0EU Funds. He cooperates with several European universities, public bodies, development agencies, DMOs and enterprises.","sameAs":["https:\/\/www.linkedin.com\/in\/francescoredi\/"],"url":"https:\/\/twissen.com\/en\/author\/francesco-redi\/"}]}},"_links":{"self":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/10560"}],"collection":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/comments?post=10560"}],"version-history":[{"count":2,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/10560\/revisions"}],"predecessor-version":[{"id":10563,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/posts\/10560\/revisions\/10563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media\/10567"}],"wp:attachment":[{"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/media?parent=10560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/categories?post=10560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twissen.com\/en\/wp-json\/wp\/v2\/tags?post=10560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}