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Tourism Policies and Geopolitics: How Countries Are Opening Up to the World
- 26 August 2025
- Posted by: Francesco Redi
- Categories: Destinations, Trends
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Discover how tourism policies and geopolitics shape global mobility through visas, bilateral agreements, and strategic country openings.
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Summer 2025: 7 Key Trends Shaping Chinese Outbound Travel
- 17 July 2025
- Posted by: Francesco Redi
- Categories: Destinations, Travellers, Trends
Chinese outbound tourism: 7 key trends for summer 2025. Growing demand for Europe, with FIT travel, citywalks, and shopping festivals on the rise.
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Vietnam Looks to Accessibility and the Luxury Segment to Boost its Tourism Sector
- 13 May 2025
- Posted by: Martina Baldo
- Categories: Destinations, Trends
In 2024, Vietnam welcomed 17.5 million international visitors, becoming the third most visited destination in Southeast Asia. By focusing on accessibility, simplified visa policies, and luxury accommodations—and thanks to growing cooperation with China and expanding air connectivity—Vietnam is emerging as one of the most promising destinations for international tourism.
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Chinese Tourists: Signs of Recovery and New Opportunities for the Outbound Market
- 10 April 2025
- Posted by: Martina Baldo
- Categories: Destinations, Trends
Chinese outbound tourism is showing signs of recovery in 2025, with rising spending and strong demand for premium experiences. This article explores key trends, emerging destinations, and new opportunities to attract an increasingly selective audience.
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Where Will Russians Travel in 2025? Top Destinations and Emerging Trends
- 20 March 2025
- Posted by: Twissen
- Categories: Destinations, Trends
In recent years, Russian tourism has been growing significantly despite the complex geopolitical context. In 2024, trips to major tourist destinations increased by 15.4%, with Turkey leading the way, followed by the UAE, China, and Thailand. China saw a remarkable 96.5% surge in Russian tourist flows, while interest in the Arctic is also rising, although supply remains limited. Travel to former Soviet Union countries is also increasing, with Georgia, Azerbaijan, and Uzbekistan experiencing strong growth. Discover the trends and new favorite destinations for Russian tourists.
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Senior Tourism in China: The Boom of Over-50 Travelers and Opportunities for the Industry
- 25 February 2025
- Posted by: Martina Baldo
- Categories: Destinations, Travellers, Trends
Senior tourism in China is booming, with 100 million travelers over 50 expected by 2025 and an estimated spending of $140 billion. This segment seeks high-quality experiences, comfort, and safety, favoring luxury hotels, cruises, and train journeys. Bookings for international travel are rising rapidly, driving the tourism sector to develop tailored offerings with dedicated services and exclusive itineraries. A strategic opportunity for operators looking to tap into this expanding market segment.
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The Role of WeChat and Weibo in Chinese Tourism: An Opportunity for Italy
- 20 February 2025
- Posted by: Twissen
- Categories: Destinations, Trends
WeChat and Weibo play a key role in Chinese tourism, influencing travel choices and tourist engagement. Although Italy is one of the most popular European destinations, it does not rank among the Top 10 most featured on Chinese social media. To stay competitive, strengthening its digital presence through targeted strategies, compelling storytelling, and influencer collaborations is essential. Discover how these platforms can help attract the Chinese tourism market and bring in more visitors.
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Chinese Tourism in Italy: New Growth Opportunities
- 18 February 2025
- Posted by: Twissen
- Categories: Destinations, Travellers, Trends
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Long-Haul Travel in 2025: Opportunities and Challenges for European Tourism
- 4 February 2025
- Posted by: Francesco Redi
- Categories: Destinations, Trends
In 2025, European tourism faces a decline in attractiveness, with only 44% of long-haul travelers planning to visit, compared to 49% in 2024. High travel costs and a preference for domestic tourism are the main deterrents, while the Chinese market represents a growing opportunity.
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The Skift Report 2023 includes artificial intelligence and labour shortages among the megatrends
- 12 April 2023
- Posted by: Twissen
- Category: Travellers
In the past month, Skift released its 10th edition of the annual megatrends, including blended traveling, generative AI, and India’s travel revolution.
