Staycation and outdoor will drive travellers' behaviour and booking choices in 2021. Tourism destinations need to put in place marketing strategies to attract this segment in the t...
The year 2020 has brought new business opportunities in the sectors that most were affected by the pandemic, such as the hospitality sector, which is now proving to be flexible and...
A study suggests the policies that the UK could implement to consolidate the tourism sector as a profitable and thriving sector
The target of muslim women is a growing target, which has precise characteristics and that tour operators will have to consider in their offers
Personalising the offer and the communication according to the target could help the hotel sector to recover after the current crisis.
Re-nationalising airlines could help the air transportation sector, highly impacted by the current health emergency
Cooperation among the players and facilitations both for companies and tourists could help the recover of the travel sector
Uncertainty in the international tourism scenario can be faced by focusing on geographically closer targets
Personalising the customer experience is fundamental for hotel marketing, with tourists asking for more tailor-made stays
Payments in travel are becoming safer but also easier, enhancing the travel experience for tourists.
After years of political instability and challenges, Bosnia and Herzegovina’s tourism sector started to recover, also thanks to an increasingly active tourism promotional system.
In 2017 Europe proved to be a resilent tourism destination, recording positive results.
Turkey started a new strategy in tourism which consists in diversifying products of its tourism offer.
The sharing economy applied to the short-term rentals has been developing, often facing different Countries’ regulations.
2017 was a record year for Albania, which welcomed more than 5 million of international tourists.