Ctrip $1,7bn Skyscanner acquisition: consolidation and new scenarios
On November 24th the Chinese colossus Ctrip officialised British metasearch Skyscanner‘s purchasing for about 1.74 billion US$ (about € 1,64 billion). Nowadays, Skyscanner se...
Sustainability and heritage in tourism: ECTN’s workshop to exploit synergies
There’s a full engagement both from policy makers and private operators to cultural tourism. This year the Italian National Strategic Plan included it in the vision as in 2015 cult...
Influencers marketing: micro is better
Travel & Tourism industry micro-influencers result to be more efficient.
The eastward shift is pushing the increase of international arrivals in the first nine mon...
According to the latest UNWTO World Tourism Barometer, destinations globally welcomed 956 million tourists between January and September 2016, 34 million more tourists yoy and with...
China and USA investments’ in Europe: new scenarios
According to an annual survey on 100 senior hospitality industry leaders realised by Deloitte LLP, Chinese and North American investors are expected to dominate the European hotel ...
UNWTO – Silk Road Programme to create a brand around Silk Road destinations
The Silk Road Programme, launched in 1993, is a collaborative tourist initiative promoted by UNTWO along the historical Silk Route. Its aim is to increase and improve sustainable t...
Booking abandonment rates: a profitable opportunity. The British scenario.
According to a SaleCycle survey, 86% of people travelling typically decide to research and book online. Notwithstanding, the Travel & Tourism industry loses billions worth of b...
Enhancing the travel experience in the new customer-centric phase for the rail industry
In the last decade the Travel & Tourism industry faced revolutionary challenges that are still transforming all its sectors. The report “Reinventing rail in Europe – The battle...
Digital Tourism gap reveals that Italian market is still scalable
A research from the Observatory of Digital Innovation in Tourism from the School of Management of Polytechnic of Milan on 2.000 firms shows that overall expenditure for tourist pur...