Signals that overtourism will keep tourists from unresponsive destinations

Experts assume that the term “tourism” includes “sustainable”, a fundamental aspect for this industry.

As we have already observed, the tourist pressure is affecting the most popular mass destinations and the resident community developed an hostile sentiment towards tourists, or at least towards those who do not act responsibly.

The overtourism phenomenon is when a tourist destination exceeds in tourist flows, causing damages to the resident community and reducing the tourism experience. This is happening not only in Europe, but all over the world.

A recent article from CNN is entitled 12 destinations travelers might want to avoid in 2018; we fully list them here below.

1. Isle of Skye, Scotland

2. Barcelona, Spain

3. Dubrovnik, Croatia

4. Venice, Italy

5. Santorini, Greece

6. Bhutan

7. Taj Mahal, India

8. Mount Everest, Nepal-side

9.Machu Picchu, Peru

10. Galápagos Islands, Ecuador

11. Cinque Terre, Italy

12. Antarctica

All these destinations own an outstanding natural and/or cultural heritage that is reportedly threatened by the effects of overtourism. Moreover, as we outlined in a previous article, it’s recommended to visit alternative destinations in the same area or to act differently, such as travelling there out of the peak seasons.

But this article focuses on a strategic aspect that is that the mass destinations may decrease their appeal to tourists. For sure, in 2018 it is recorded the disaffection of international media.

Lonely Planet in its Best in Travel 2018 doesn’t list any of the above mentioned destinations and the same for the Telegraph in The 20 destinations you must visit in 2018. They are not either present in the Forbes Travel Guide’s 18 Top Destinations Of 2018. Barcelona is the only one considered in the Top 25 Destinations — World from TripAdvisor, while Antarctica is in the 32 Top destinations where travel experts are going on holiday in 2018 from the Independent, but with the purpose of a responsible travel.

At Twissen we have observed that the impacts of overtourism are creating headaches to the destination managers that, in order to keep relevant performances, must deal with a new (mandatory) scenario necessarily supported by new policies and specific plans.