Emerging destinations compete for cycling tourists – Twissen Season Report Winter 2017

As the attention to sustainability and experiences grows, cycling tourism is one of the most successful trends in terms of numbers and popularity. Cycling tourism in Europe generates a value of 44 billion euros and, every year, more than 2 million travels are made by bicycle.

The target segment of cycling tourism are Generation X (people born between the end of the 60’s and the beginning of the 80’s) and Seniors.

In Europe there are several networks for cycling tourism, such as Eurovelo, supported by the European Cyclists Federation. By now, this network includes 15 cycling itineraries in Europe.

In the era of digital tourism, new platforms for mobile devices are being developed, connecting bike lovers and bike professionals, or simply providing useful information on travel itineraries. In China, bike sharing companies are investing to develop mobile apps, thanks to significant investment rounds. An example is Mobike, which raised more than 200 million euros from a chain of investors, in which also Ctrip took part.

Many Countries invested in this sector, designing itineraries and completing the route signals. By now, there is a significant supply of cycling routes, and the offer risks to be overcrowded. Destinations that will be able to organise services along the itineraries and to cooperate with specialised platforms, both in sharing and in distribution, could differ from the others on the market.

In the Report you can also find about:

  • It’s time for Bota!
  • Wi-Fi on board, now also in airplanes
  • Mega Online Travel Retailers VS Travel Market Platforms
  • Indian Summer
  • Cruises: innovation through product
  • Mobile is the strategy
  • Emerging destinations compete for cycling tourists
  • Student travel: a profitable target forĀ hotels and OTAs
  • Travel Ban adds uncertainty to US tourism


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